Sosyal Sermaye Üretmek İçin Televizyon Dizilerinde Twitter 'Hashtag' Kullanımı: Türk Televizyon Dizilerinin Sezon Final Bölümleri
Öz
Sosyal paylaşım ağların giderek popülerliğini artırdığı bu günlerde, birçok firma ve kurum farklı amaçlar çerçevesinde bu ağlarda bulunan bireylere ulaşmaya çalışmaktadır. Sosyal paylaşım ağlar, sahip oldukları bireyler ve bu bireyler arasındaki bilgi akışı ile kullanıcılarına sosyal sermaye sağlamaktadırlar. Sosyal sermaye, bireylerin sosyal ağlar ile elde ettiği bilgi ve olanaklardır. Bu çalışma kapsamında, twitter’da –sosyal paylaşım ağında- hashtag uygulaması kullanan televizyon dizilerinin sezon finalleri sosyal sermaye kapsamında değerlendirilmiştir. Dizilerin bu uygulamalar ile sosyal paylaşım ağında hashtag ile etkileşime giren bir grup oluşturduğu belirlenmiştir.
Anahtar Kelimeler
Sosyal Sermaye Twitter hashtag televizyon dizisi sosyal paylaşım ağları.
Kaynakça
- Bourdieu, P. (1985). The forms of capital. In J. G. Richardson (Ed.), Handbook of theory and research for the sociology of education (pp. 241–258). New York: Greenwood.
- Burt, R. S. (1992). Structural holes: The social structure of competition. New York: Cambridge University Press.
- Coleman, J. S. (1990). Foundations of social theory. Cambridge, MA: Harvard University Press.
- DeAndrea, David C., Nicole B. Ellison, Robert LaRose, Charles Steinfield, Andrew Fiore. (2011). Serious social media: On the use of social media for improving students' adjustment to college. Internet and Higher Education 15 (pp.15–23).
- Ellison, Nicole B., Charles Steinfield and Cliff Lampe. (2007). The Benefits of Facebook ‘‘Friends:’’ Social Capital and College Students’ Use of Online Social Network Sites. Journal of Computer-Mediated Communication 12 (pp. 1143–1168). doi:10.1111/j.1083-6101.2007.00367.x
- Fukuyama, Francis. (1997). The Tanner Lectures on Human Values. Delivered at Brasenose College, Oxford May 12, 14, and 15.
- Habermas, Jurgen. (1984). The Theory of Communicative Action Translated by Thomas McCarthy. Beacon Press, Boston.
- Kwak, Haewoon. Changhyun Lee, Hosung Park and Sue Moon. (2010). What is Twitter, a Social Network or a News Media?. World Wide Web Conference. April 26–30, 2010, Raleigh, North Carolina, USA.
- Lee, C.-J., (2006). A social network approach to status aspiration: A case of South Korea. Presented at the annual meeting of the International Communication Association. Dresden, Germany.
- Putnam, R. D. (2000). Bowling alone: The collapse and revival of American community. New York: Simon & Schuster.
- Rafaeli, Sheizaf and Sudweeks, Fay. (1997). Networked Interactivity. Journal of Computer-Mediated Communication, Volume 2, Number 4: March, 1997. http://jcmc.indiana.edu/vol2/issue4/rafaeli.sudweeks.html
- Sakaki, Takeshi. Makoto Okazaki and Yutaka Matsuo. (2010). Earthquake Shakes Twitter Users: Real-time Event Detection by Social Sensors. World Wide Web Conference. April 26–30, 2010, Raleigh, North Carolina, USA.
- Sum, Shima. Mark. R. Mathews. Mohsen Pourghasem. Ian Hughes. (2008). Internet Technology and Social Capital: How the Internet Affects Seniors’ Social Capital and Wellbeing. Journal Of Computer-Mediated Communication, (pp.202–220). doi:10.1111/j.1083-6101.2008.01437.x
- Television Series Rating 21-25 May 2012. SBT Rating. www.medyafaresi.com. at accessed time 26 May 2012, 2:15 pm
- Television Series Season Final Rating 04-29 June 2012. SBT Rating. www.medyafaresi.com. at accessed time 23 July 2012, 4:47 pm
Using Twitter’s “Hashtag” in Television Series to Create A Social Capital: Season Final Episodes of Turkish Television Series
Öz
Nowadays, due to the popularity of different social network sites, many companies and institutions try to reach members of these sites for various reasons. Social network sites, provide social capital to its followers by utilizing the flow of information provided by the connection of its members. Social capital consists of information and facilities that are obtained from individuals within these social networks. In this study, we will evaluate the final episodes of five distinct television series that utilizes Twitter’s hashtag function in order to create social capital.
Anahtar Kelimeler
Social Capital Twitter hashtag television series social networks.
Kaynakça
- Bourdieu, P. (1985). The forms of capital. In J. G. Richardson (Ed.), Handbook of theory and research for the sociology of education (pp. 241–258). New York: Greenwood.
- Burt, R. S. (1992). Structural holes: The social structure of competition. New York: Cambridge University Press.
- Coleman, J. S. (1990). Foundations of social theory. Cambridge, MA: Harvard University Press.
- DeAndrea, David C., Nicole B. Ellison, Robert LaRose, Charles Steinfield, Andrew Fiore. (2011). Serious social media: On the use of social media for improving students' adjustment to college. Internet and Higher Education 15 (pp.15–23).
- Ellison, Nicole B., Charles Steinfield and Cliff Lampe. (2007). The Benefits of Facebook ‘‘Friends:’’ Social Capital and College Students’ Use of Online Social Network Sites. Journal of Computer-Mediated Communication 12 (pp. 1143–1168). doi:10.1111/j.1083-6101.2007.00367.x
- Fukuyama, Francis. (1997). The Tanner Lectures on Human Values. Delivered at Brasenose College, Oxford May 12, 14, and 15.
- Habermas, Jurgen. (1984). The Theory of Communicative Action Translated by Thomas McCarthy. Beacon Press, Boston.
- Kwak, Haewoon. Changhyun Lee, Hosung Park and Sue Moon. (2010). What is Twitter, a Social Network or a News Media?. World Wide Web Conference. April 26–30, 2010, Raleigh, North Carolina, USA.
- Lee, C.-J., (2006). A social network approach to status aspiration: A case of South Korea. Presented at the annual meeting of the International Communication Association. Dresden, Germany.
- Putnam, R. D. (2000). Bowling alone: The collapse and revival of American community. New York: Simon & Schuster.
- Rafaeli, Sheizaf and Sudweeks, Fay. (1997). Networked Interactivity. Journal of Computer-Mediated Communication, Volume 2, Number 4: March, 1997. http://jcmc.indiana.edu/vol2/issue4/rafaeli.sudweeks.html
- Sakaki, Takeshi. Makoto Okazaki and Yutaka Matsuo. (2010). Earthquake Shakes Twitter Users: Real-time Event Detection by Social Sensors. World Wide Web Conference. April 26–30, 2010, Raleigh, North Carolina, USA.
- Sum, Shima. Mark. R. Mathews. Mohsen Pourghasem. Ian Hughes. (2008). Internet Technology and Social Capital: How the Internet Affects Seniors’ Social Capital and Wellbeing. Journal Of Computer-Mediated Communication, (pp.202–220). doi:10.1111/j.1083-6101.2008.01437.x
- Television Series Rating 21-25 May 2012. SBT Rating. www.medyafaresi.com. at accessed time 26 May 2012, 2:15 pm
- Television Series Season Final Rating 04-29 June 2012. SBT Rating. www.medyafaresi.com. at accessed time 23 July 2012, 4:47 pm
Ayrıntılar
| Birincil Dil | İngilizce |
|---|---|
| Bölüm | Research Article |
| Yazarlar | |
| Yayımlanma Tarihi | 1 Temmuz 2012 |
| Gönderilme Tarihi | 1 Temmuz 2012 |
| Yayımlandığı Sayı | Yıl 2012 Cilt: 3 Sayı: 8 |
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