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The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior

Yıl 2013, Cilt: 4 Sayı: 11, 7 - 17, 01.04.2013
https://doi.org/10.5824/1309-1581.2013.2.001.x

Öz

As the natural resources are becoming scarce and the concept of environmentalism is on the rise, green buying behavior has increased the attention of many academicians and practitioners as an emerging strategy. In literature, green buying is also titled as environmental consumerism and defined as “purchasing and consuming products that are benign toward the environment”. Under this approach, such literature also brings along a new terminology called “environmentally conscious behavior”. There is, on the other side, a huge irony behind the advancement of technology in product innovation. Even though, technology oriented goods offer a variety of benefits to consumers, they also create pollution to the environment. Thus, there is a growing number of consumers that seek environment-friendly goods and services. In this globe, the major goal of this study is to understand consumer’s knowledge and perception regarding the consumption of environmental goods. Furthermore, the study also aims to constitute green buying habits, overall attitudes towards environmentalism, and factors that affect the environmental conscious purchases. With the aid of randomly selected respondents, a written survey will be analyzed by multiple regression as a specific goal to measure consumer perception and green buying behavior variables along with demographical factors.

Kaynakça

  • McCarty, J.A. and Shrum, L.G, 1994, “The Recycling of Solid Wastes: Personal Values, Value Orientations, and Attitudes about Recycling as Antecedents of Recycling Behavior”, Journal of Business Research, vol:30, no:1, pp:53-62
  • Kahle, L.R, 1996, “Social Values and Consumer Behavior: Research from the List of Values,” Lawrence Erlbaum Publications, vol:8, NJ, pp: 135-150
  • Roberts, J.A. and Bacon, D.R, 1997, “Exploring the Subtle Relationships between Environmental Concern and Ecologically Conscious Consumer Behavior, Journal of Business Research, vol:40, no:1, pp:79-89
  • Meneses, G.D. and Palacio, A.B, 2006, “Different Kinds of Consumer Response to the Reward Recycling Technique: Similarities at the Desired Routine Level”, Asia Pacific Journal of Marketing & Logistics, vol:18, no:1, pp:43-60
  • Laroche, M, 2001, “Targeting Consumers Who are Willing to Pay More for Environmentally Friendly Products”, Journal of Consumer Marketing, vol:18, no:6, pp:503-520
  • Cheah, I and Phau, I, 2007, “Attitudes Towards Environmentally Friendly Products: The Influence of Ecoliteracy, Interpersonal Influence and Value Orientation”, Emerald Group Publishing, pp:1- 33
  • Cheah, I and Phau, I, 2007, “Attitudes Towards Environmentally Friendly Products: The Influence of Ecoliteracy, Interpersonal Influence and Value Orientation”, Emerald Group Publishing, pp:1- 33
  • Salimath, M.S. and Jones R, 2011, “Population Ecology Theory: Implications for Sustainability”, Management Decision, vol:49, no: 6, pp: 874-910
  • Mollenkopf, D, Stolze, H, Tate, W.L, and Ueltschy, M, 2010, “Green, Lean, and Global Supply Chains”, International Journal of Physical Distribution&Logistics Management, vol: 40, no:2, pp: 14-41
  • Corbett, C.J. and Klasses, R.D, Extending the Horizons: Environmental Excellence as Key to Improving Operations, Manufacturing&Service Operations Managemenr, vol:8, no:1, pp:5- 22
  • Mollenkopf, D, Stolze, H, Tate, W.L, and Ueltschy, M, 2010, “Green, Lean, and Global Supply Chains”, International Journal of Physical Distribution&Logistics Management, vol: 40, no:2, pp: 14-41
  • Wolfe, R.A, 1994,” Organizational Innovation: Review, Critique, and Suggested Research Directions”, Journal of Management Studies, vol:31, no:3, pp: 405-431
  • Lee, K, 2008, “ Opportunities for Green Marketing : Young Consumers”, Marketing Intelligence& Planning, vol: 26, no:6, pp: 573-586
  • Rahbar, E and Wahid, N.A, 2011, “Investigation of Green Marketing Tool’s Effect on Consumer’s Purchase Behavior”, Business Strategy Series, vol: 12, no: 2, pp: 73-83
  • Barber, N, 2010, “Green Wine Packaging: Targeting Environmental Consumers”, International Journal of Wine Business Research, vol:22, no:4, pp: 423-444
  • Poist, R.F and Murphy, P.R, 2003, “Green Perspectives and Practices: Comparative Logistics Study”, Supply Chain Management: An International Journal, vol:8, no:2, pp:122-131
  • Wu, H.J and Dunn, S.C, 1995, “Environmentally Responsible Logistics Systems”, International Journal of Physical Distribution&Logistics Management, vol:25, no:2, pp: 20-38

The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior

Yıl 2013, Cilt: 4 Sayı: 11, 7 - 17, 01.04.2013
https://doi.org/10.5824/1309-1581.2013.2.001.x

Öz

As the natural resources are becoming scarce and the concept of environmentalism is on the rise, green buying behavior has increased the attention of many academicians and practitioners as an emerging strategy. In literature, green buying is also titled as environmental consumerism and defined as “purchasing and consuming products that are benign toward the environment”. Under this approach, such literature also brings along a new terminology called “environmentally conscious behavior”. There is, on the other side, a huge irony behind the advancement of technology in product innovation. Even though, technology oriented goods offer a variety of benefits to consumers, they also create pollution to the environment. Thus, there is a growing number of consumers that seek environment-friendly goods and services. In this globe, the major goal of this study is to understand consumer’s knowledge and perception regarding the consumption of environmental goods. Furthermore, the study also aims to constitute green buying habits, overall attitudes towards environmentalism, and factors that affect the environmental conscious purchases. With the aid of randomly selected respondents, a written survey will be analyzed by multiple regression as a specific goal to measure consumer perception and green buying behavior variables along with demographical factors.

Kaynakça

  • McCarty, J.A. and Shrum, L.G, 1994, “The Recycling of Solid Wastes: Personal Values, Value Orientations, and Attitudes about Recycling as Antecedents of Recycling Behavior”, Journal of Business Research, vol:30, no:1, pp:53-62
  • Kahle, L.R, 1996, “Social Values and Consumer Behavior: Research from the List of Values,” Lawrence Erlbaum Publications, vol:8, NJ, pp: 135-150
  • Roberts, J.A. and Bacon, D.R, 1997, “Exploring the Subtle Relationships between Environmental Concern and Ecologically Conscious Consumer Behavior, Journal of Business Research, vol:40, no:1, pp:79-89
  • Meneses, G.D. and Palacio, A.B, 2006, “Different Kinds of Consumer Response to the Reward Recycling Technique: Similarities at the Desired Routine Level”, Asia Pacific Journal of Marketing & Logistics, vol:18, no:1, pp:43-60
  • Laroche, M, 2001, “Targeting Consumers Who are Willing to Pay More for Environmentally Friendly Products”, Journal of Consumer Marketing, vol:18, no:6, pp:503-520
  • Cheah, I and Phau, I, 2007, “Attitudes Towards Environmentally Friendly Products: The Influence of Ecoliteracy, Interpersonal Influence and Value Orientation”, Emerald Group Publishing, pp:1- 33
  • Cheah, I and Phau, I, 2007, “Attitudes Towards Environmentally Friendly Products: The Influence of Ecoliteracy, Interpersonal Influence and Value Orientation”, Emerald Group Publishing, pp:1- 33
  • Salimath, M.S. and Jones R, 2011, “Population Ecology Theory: Implications for Sustainability”, Management Decision, vol:49, no: 6, pp: 874-910
  • Mollenkopf, D, Stolze, H, Tate, W.L, and Ueltschy, M, 2010, “Green, Lean, and Global Supply Chains”, International Journal of Physical Distribution&Logistics Management, vol: 40, no:2, pp: 14-41
  • Corbett, C.J. and Klasses, R.D, Extending the Horizons: Environmental Excellence as Key to Improving Operations, Manufacturing&Service Operations Managemenr, vol:8, no:1, pp:5- 22
  • Mollenkopf, D, Stolze, H, Tate, W.L, and Ueltschy, M, 2010, “Green, Lean, and Global Supply Chains”, International Journal of Physical Distribution&Logistics Management, vol: 40, no:2, pp: 14-41
  • Wolfe, R.A, 1994,” Organizational Innovation: Review, Critique, and Suggested Research Directions”, Journal of Management Studies, vol:31, no:3, pp: 405-431
  • Lee, K, 2008, “ Opportunities for Green Marketing : Young Consumers”, Marketing Intelligence& Planning, vol: 26, no:6, pp: 573-586
  • Rahbar, E and Wahid, N.A, 2011, “Investigation of Green Marketing Tool’s Effect on Consumer’s Purchase Behavior”, Business Strategy Series, vol: 12, no: 2, pp: 73-83
  • Barber, N, 2010, “Green Wine Packaging: Targeting Environmental Consumers”, International Journal of Wine Business Research, vol:22, no:4, pp: 423-444
  • Poist, R.F and Murphy, P.R, 2003, “Green Perspectives and Practices: Comparative Logistics Study”, Supply Chain Management: An International Journal, vol:8, no:2, pp:122-131
  • Wu, H.J and Dunn, S.C, 1995, “Environmentally Responsible Logistics Systems”, International Journal of Physical Distribution&Logistics Management, vol:25, no:2, pp: 20-38
Toplam 17 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Research Article
Yazarlar

M. Yaman Oztek Bu kişi benim

Ozgur Cengel Bu kişi benim

Yayımlanma Tarihi 1 Nisan 2013
Gönderilme Tarihi 1 Nisan 2013
Yayımlandığı Sayı Yıl 2013 Cilt: 4 Sayı: 11

Kaynak Göster

APA Oztek, M. Y., & Cengel, O. (2013). The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior. AJIT-E: Academic Journal of Information Technology, 4(11), 7-17. https://doi.org/10.5824/1309-1581.2013.2.001.x